Thomson exciting new integrated marketing campaign puts ‘ask questions’ at the center of society to help people find their ideal holiday for them as an individual, in displays Thomson Families, couples and Sensatori resort.

Its brand new TV spot invites the viewer a series of questions other than ‘Are you a morning person or night owl?’ A ‘In between it or on the bench?’ A show that Thomson recognizes that everyone has a different individual and wants things from their holiday.

Aimed at families and adults, spear TV commercials on December 24 and highlights two different types of holidays to meet the needs of the people – Thomson resort for families and couples only available from Thomson Holidays Thomson. The ad will run until the end of February to take advantage of the post-Christmas booking period.

The TV campaign will be supported by print, radio, mail, direct mail, online, retail, point of sale, internal communications and public relations campaigns. All these areas will reflect the style of ‘Questions’ campaign.

To better understand what is important for tourists and that the little things that help make their perfect trip, Thomson is also commissioning a national survey holiday. The results of this will be published in the New Year.

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