Google has launched today, and now in the U.S., its online payment tool Google Checkout. The service is intended as an operator of online payments integrated with Adwords, AdSense, Gmail, Google Base, etc …

In principle, their business model is different from PayPal precisely because of its integration with contextual advertising system. If the user (who has an account Checkout) is interested in a product that has been on a sponsored link for AdWords, you can pay online in three clicks. The most interesting elements of this means of payment are:

* For every dollar that the seller pays to AdWords, you can process $ 10 in sales for free. to sell which event exceed that value or if the seller does not use AdWords to process the transaction at a cost of less than 2% over 0.20 cents per transaction. The standard cost of PayPal is 2.9% + .30 cents.
* Maximizes the conversion of the AdWords ads
* Improving the online shopping experience of the holders of VISA and MasterCard.