If you’ve ever read the typical business cases on Pizza Hut, Godfather’s Pizza or Domino’s Pizza in a book or magazine specializing in marketing, you must have thought that after the “strategy guide” as the delivery in 30 minutes, the individual serving of pizza , and the gift of a DVD for every purchase over $33.9326 , there is no longer to invent. But it seems that we still continue to surprise.

I find it to Nome, a small town in northwest Alaska in 3500, the pizza will arrive by plane, thanks to an incredible effort of marketing and logistics AIRPORT PIZZA restaurant and services in the regional airline Frontier Flying Service. The lucky residents of this town are guaranteed distribution of 10.00 am to 15.00 pm. Does anyone know where is the business? And look I’ve done the sums, but the numbers did not close.

Also, I remembered reading about a pizzeria in New York (New York Pizza, Park Ave at 51st St.), which prepares the pizza kitchen in a truck while going to the home of their customers so they will “just from the oven “[see Midtown Pizza Truck (Daily News)]. In both examples, as in most big business, the added value lies in logistics.