The basic forms of Internet use by businesses are threefold: to improve organizational processes and interrelationships within the company (intranet) to improve processes and operations with suppliers and partners (extranet), and to sell online (trade mail). To compete on the internet does not matter whether a multinational company of 4000 employees that an SME, 5. In Internet companies are worth what they are able to articulate and to automate online. These concepts remembered by Javier Martinez, a mathematician, owner of two online stores Netw manager and consultant, served to introduce his paper on electronic commerce portal Day presentation of Advanced Telecommunications Services Business Services AECOFOR.
The ROI of e-commerce is always the medium term. In the first two or three years learning from the frustration, the experience and knowledge passed on by customers. From the fourth year if the company survives, stability is achieved.
According to Javier, the future of electronic commerce would be marked by a slowdown in the evolution of the tools and the acceleration of communications and mobility (ubiquitous technologies). Are expected in the near future, significant operational changes in relationships with customers and suppliers through new forms of organization and use of innovative technologies. And hopefully, the emergence of new competitors from countries more competitive on the Internet, and a greater demand for value added by the customer.
He made some interesting comments relating to the conduct of their customers’ shopping online, I want to share. For example, said that the marketing of certain brands with localized sales, some manufacturers or distributors impede regional trade are sold via mail to avoid competition. Online store products are exposed, but the transaction is done by phone. They put three numbers: a normal fixed, another free and a telephone number or mobile phone. What number do you think they call the buyers?. Yes, cell phone. Probably because the mobile strengthens the relationship anonymous buyer-seller trust. In general, a high percentage of online shopping customers want, at least, hear the voice of the seller to know if there is life behind the website of an online store.
Another interesting comment was about the value assigned to certain customers of aggregation of products that enables electronic commerce. He gave the example of a service company that preferred to buy online and be served from many miles away, and not from his own city, even paying 10% more for the purchase of several different products and different brands. Is that shopping thus guaranteeing it to be sure the date was going to get everything bought, and therefore able to guarantee its customers the date of completion and delivery of their services. Otherwise, it would have to wait for each manufacturer or distributor of each of the brands marketed as send the goods to the delivery (and delay), each having. That is, the certainty of the aggregation of e-commerce against the uncertainty of multiple physical suppliers.