The designer Aaron Marcus, said that developing a successful product and service needs inputs from all stakeholders, especially the user. The user-centered design requires developers to discover who are the users, where they live, how they use products and services that are on the market today, and how to use them in the future.

Experimental design of a Nokia mobile phone, ready to hit the market:

Nokia’s goal is to create technology “Wow, flow and show”. Wow (compelling products), flow (they are exactly what is supposed to be) and show (create a perfect relationship between the product and the aesthetic image or the user).

The design of Nokia trying to reach the user by exciting sensory experiences, trying to combine style with ergonomics and functionality. Scandinavian simplicity and what the user seeks. And above all, the Scandinavian design that keeps the memory of Alvar Alto, Verner Panton, Arne Jacobsen, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, and which also permeates brands like Nokia, Fritz Hansen, Artek, Le Klint, Gustavsberg, Iittala, Fiskars Saab or Volvo.